Usually, creativity has nothing to do with productivity!
When it comes to delivery, there is no room for debate or relativity! You just have to act, rapidly!
So, what does it mean “fecund creativity” in this context of shortage of time availability?
How can we can combine something that cannot be combined, how can our resources become art?
It is the way we distill ourselves into an unique, fertile competence that is capable to deliver art, even if the deadline is very tight!
They say that this is “state of the art craft”!